Origins
The story of Gnocchi Mamma Emma tells a story of resilience and entrepreneurial innovation, one of many that have marked the success of Made in Italy in the world.
The year was 2013, and two entrepreneurs from Treviso, specialists in the production of fresh potatoes gnocchi since 1993, were faced with a challenge: increasingly aggressive competition based solely on selling price and not on the goodness of the finished product.
They, on the other hand, had always chosen the path of quality, making gnocchi with only fresh potatoes-not flaked potatoes and water or sterilized mashed potatoes-incurring higher costs for sourcing, sorting, washing, and cooking tubers before they could be included within the gnocchi production cycle.
The choice of quality
To stand out and continue to grow, the two partner-friends decided to set their sights even higher, creating a line of gnocchi that would reproduce the homemade process in every way: from the choice of raw materials, to the production process, to the “grated” form, the one for family Sundays.
To achieve this they put their studies in mechanical engineering to good use, independently designing and developing unique machinery. Only in this way was it possible to give the characteristic “grated” shape even to a fresh potato dough – much softer than the dough of potatoes flakes and water for which standard machinery had existed for decades – since the majority of gnocchi on the market is made precisely from potatoes flakes and water.
Packaging and naming
Such a “beautiful and good” product also deserved special packaging: Mamma Emma was the first gnocchi in Italy to come in a kraft paper case, inspired by jute sacks of potatoes, to recall the naturalness of its origins.
And then the name. In a market full of brands that evoked grandparents, very few celebrated mothers. “Emma” is the name of the mother of one of the two founders, but it is also an international name, easy to pronounce abroad: perfect for a project that already dreamed of traveling the world.
Today
Today, Mamma Emma’s Gnocchi are sold on 5 continents, in more than 20 countries, bringing the excellence of the tradition and authenticity of Italian cuisine everywhere, setting the school on what the Real potatoes gnocchi – as good as homemade.